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Key Challenges We Solve
Beyond “Forecast → Optimize”
Comprehensive solutions for pricing management at all stages of the product lifecycle
Increase Gross Profit & Margin
Uses elasticity analysis to identify products with low price sensitivity where prices can be adjusted upward without losing sales volume, often resulting in a 3-5% margin increase
✗ Suboptimal prices for goods with low elasticity — prices could have been raised without losing demand
✗ Slow response to changes in cost and exchange rates
✗ Lack of a systematic approach to assessing the impact of promotions on overall profitability
increase in margin
time spent on price analysis
✓ Elasticity analysis: Identify products with low price sensitivity
✓ Scenario modeling: 2-3 pricing strategy options with impact forecasts
✓ Risk control: Guardrails check compliance with policies and KVI restrictions
Drive Revenue Growth & Turnover
Employs dynamic pricing to respond rapidly to market shifts and competitor actions, which has shown to increase revenue by 2,8-7% for a category through better conversion
Chains are losing market share due to:
✗ Invisible position shift — “we are 5% more expensive than our competitor according to KVI, but we didn't notice it in time”
✗ Lack of automatic monitoring of price perception
✗ Difficulty controlling thousands of SKUs
index retention accuracy
response speed
✓ 24/7 monitoring: Automatic price collection and KVI index calculation
✓ Smart alerts: Warnings about the risks of position displacement
✓ Balance control: Accounting for margin and volume requirements
Optimize Promotional ROI
Utilizes AI simulations and uplift forecasting to select the most effective items and discount depths, increase in the profitability of promotional categories up to 20%
Slow response leads to:
✗ Loss of sales — while we are analyzing, competitors have already taken the traffic
✗ Unreasonable responses — hastily lowering prices across the board
✗ Missed opportunities when demand increases
from event to response
increase in response efficiency
✓ Elasticity analysis: Identify products with low price sensitivity
✓ Scenario modeling: 2-3 pricing strategy options with impact forecasts
✓ Risk control: Guardrails check compliance with policies and KVI restrictions
Protect Price Perception (KVI Index)
Utilizes AI simulations and uplift forecasting to select the most effective items and discount depths, increase in the profitability of promotional categories up to 20%
Slow response leads to:
✗ Loss of sales — while we are analyzing, competitors have already taken the traffic
✗ Unreasonable responses — hastily lowering prices across the board
✗ Missed opportunities when demand increases
from event to response
increase in response efficiency
✓ Elasticity analysis: Identify products with low price sensitivity
✓ Scenario modeling: 2-3 pricing strategy options with impact forecasts
✓ Risk control: Guardrails check compliance with policies and KVI restrictions
Inventory Liquidation (Markdown)
Managing Key Value Items to maintain a target price position relative to competitors and saving gross profits on competitive pricing up to 3%
Chains are losing market share due to:
✗ Loss of sales — while we are analyzing, competitors have already taken the traffic
✗ Unreasonable responses — hastily lowering prices across the board
✗ Missed opportunities when demand increases
index retention accuracy
response speed
✓ Elasticity analysis: Identify products with low price sensitivity
✓ Scenario modeling: 2-3 pricing strategy options with impact forecasts
✓ Risk control: Guardrails check compliance with policies and KVI restrictions
Operational Excellence
Automates routine data collection and analysis to save up to 60% of the team's time, allowing managers to focus on high-level strategy rather than Excel sheets
Slow response leads to:
✗ Loss of sales — while we are analyzing, competitors have already taken the traffic
✗ Unreasonable responses — hastily lowering prices across the board
✗ Missed opportunities when demand increases
from event to response
increase in response efficiency
✓ Elasticity analysis: Identify products with low price sensitivity
✓ Scenario modeling: 2-3 pricing strategy options with impact forecasts
✓ Risk control: Guardrails check compliance with policies and KVI restrictions
Bring your toughest pricing questions?
Our experts will help you find the best solution for your needs.