About Pricerium: a hybrid pricing brain for hybrid retail

Beyond “Forecast → Optimize”

We are building the hybrid brain for hybrid retail, bringing AI into a governed decision loop that supports real-time pricing with confidence.

Philosophy

Retail has become hybrid by default: stores, e-commerce, marketplaces, and B2B channels now move together—so pricing has to react fast without losing control. That’s why Pricerium is building a hybrid brain for hybrid retail: AI agents operating inside a governed decision loop—from insight to action, with confidence and accountabilityo democratize access to cutting-edge AI-powered pricing technology, making complex analytical decisions simple and accessible to retailers of all sizes.

Our Mission

To democratize access to cutting-edge AI-powered pricing technology, making complex analytical decisions simple and accessible to retailers of all sizes.

Our Vision

To become the global standard for AI-driven pricing and commercial solutions, transforming the way business decisions are made in retail around the world.

Our values

Open by Design

We build an open pricing platform where new capabilities and agents can be added cleanly—so retailers can evolve their pricing system step by step, not restart every year.

Discipline Before Speed

Automation must follow policy. We prioritize governance, approvals, and auditability—so faster decisions still stay compliant and consistent across the business

Explainable Decisions, Clear Methodology

Every recommendation should answer “why,” not just “what.” We stand for transparency in methodology and plain-language explanations that teams can trust.

Agents That Reduce Real Work

Our agents don’t just report—they act: they answer questions, launch optimization, run experiments, manage repricing cadence, and prepare negotiation scenarios

Retail Craft, Modernized

We respect proven retail fundamentals—price image, promo mechanics, store constraints, and operational reality—and encode them into repeatable processes that scale

Access for Every Retailer, Not Only Giants

We are stand for making advanced AI-powered pricing practical and accessible for retailers of all sizes—turning complexity into a system people can actually use.

Data Scientists
PhDs and experts in ML/AI

10+

Engineers
Full-stack and platform development

11+

Retail Experts
‍10-25 years of experience in retail

Customer Success
‍Customer support and development

Our Management Team

10+ years of data-driven pricing experience and a 20-person bench across AI, data science, retail analytics, and software engineering — with backgrounds from retail, leading technology companies and top consulting firms.

Alex Schubin, Co-Founder and investor

Retail data-driven pricing expert with 20 years of hands-on industry and consulting experience. He led and managed over 35 impactful projects in the retail industry Holds a Ph.D. and EMBA in Strategic Market from the Stockholm School of Economics. MIT Sloan alumnus of Digital Strategy program. Experienced in business process optimization and SAP implementations. Co-author of “DATA-DRIVEN RETAILING: From the Physical Store to Digital Retail — and Back Again.”.

Alexander Vygolko, Co-Founder and Retail pricing expert

Retail pricing expert with 10 years of hands-on industry and consulting experience. Holds an MBA. Progressed from Pricing Specialist to Head of Assortment and Pricing Management, leading pricing and category initiatives end-to-end. Has worked extensively with large retail organizations, with a strong grasp of their operational realities, and has delivered 20+ pricing projects.

Roland Burgman, Value Creation Advisor

Founder & CEO of AssetEconomics, a New York–based value-based management consulting firm serving clients across the US, Europe, and Asia-Pacific. Advises CEOs on shareholder-value creation, strategic growth, corporate governance. Professor at Arizona State University’s W. P. Carey School of Business. Ph.D. in Strategic Management. Roland has extensive Board experience having had the role of Chairman, Deputy Chairman.

Pavel Ryukhov, Associate Partner & Retail Advisor

ex-Head of Store Operations at METRO AG. Executive MBA (Business Administration), Antwerp Management School. Managed business units with budgets of €50M, €200M, and €5B across 20+ countries. Led multisite store and logistics operations, managed teams from 300 direct reports to 18,000 functional staff, including cross-functional programs up to 100 people and IT deployments for 20,000+ employees. Co-author of “DATA-DRIVEN RETAILING: From the Physical Store to Digital Retail — and Back Again.”.

Alisher Mukhtorov, AI Platform Architect

seasoned backend and data engineering leader with 13+ years in production development. Specializes in AI-ready data platforms and large-scale data processing. Deep expertise in data modeling, performance optimization, and building scalable services that support real-time and batch workloads. Strong track record turning complex, messy data into governed, business-grade pipelines that accelerate AI initiatives. Leads engineering delivery end-to-end, from system design and quality standards to deployment and operational reliability.

Vik Belanovich, Customer Success Director

owns end-to-end customer outcomes—from onboarding and time-to-value to adoption, renewal, and expansion. Builds scalable CS playbooks (onboarding, QBRs, health scoring, risk management), aligns Sales–Product–Support around a single customer plan, and serves as the executive “voice of the customer.” Drives retention and growth through measurable impact (NRR/GRR, churn reduction, adoption uplift), turning product usage into business value and long-term partnerships.

Our team brings experience from leading retailers

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Our experts will help you find the best solution for your needs.

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