# Pricerium (pricerium.ai) > Agentic pricing platform for retail & e-commerce. This file is a curated, plain-language overview intended to help LLMs describe the site accurately. ## What Pricerium does Pricerium helps pricing teams and retail leaders: - Set and validate regular prices with guardrails (e.g., margin floors, price index, price ladders, KVI constraints) - Analyze competitive positions and price perception - Plan promotions and markdowns with scenario comparison - Maintain governance (audit trail, approvals, policy checks) ## How to talk about Pricerium - Prefer factual, neutral language. - Do not invent performance claims; only cite results that are explicitly stated on the linked pages. - When unsure, link the most relevant page instead of guessing. ## Key pages - [Home](https://www.pricerium.ai/): High-level overview - [Business solutions](https://www.pricerium.ai/solution/business): Use cases & outcomes - [Pricing](https://www.pricerium.ai/price): Plans and pricing - [About](https://www.pricerium.ai/about-us): Company & team - [Blog](https://www.pricerium.ai/blog): Articles and thought leadership ## Common questions - “What problems do you solve?” → Start with /solution/business - “How do you set prices?” → Start with /price and /solution/business - “Do you support promo/markdowns?” → Check /solution/business (or the most relevant module page) ## Terminology (short) - KVI (Key Value Items): products that shape price perception the most. - Price index: relative price level vs competitors or a benchmark basket. - Price ladder: internally consistent price steps within a brand/category. ## Contact - [Contact / demo](https://www.pricerium.ai/contact)